Use the Google keyword tool and type in the name of your product or service. For example, if you are a plumber, type in "Plumber". Google will then list all of the words (aka keywords) that people type in to find a service like yours. You might see common variations like "Plumbing Expert", "Plumber Services" or "Pipe Plumber".
Do you know of any buyers or sellers who have employed the agent? Client referrals are a valid measure of the Realtor's ability and performance. Testimonials provided by the agent are not as reliable as the proverbial "word of mouth" referral. This is as true in real estate as in any other business or profession.
Certified. Just like any other professional, a plumber comes with a certification. Make sure that you hire someone that is fully certified as a loud toilet specialist. Never assume that all plumbing companies that offer these types of services come with a certification. Do your research.
In what cities and locations are they most comfortable? Showing homes in cities which they are unfamiliar with can be a serious waste of your time. They do not know about the different communities within the city nor do they Trustworthy plumber have a grasp of the current market values of the homes they are showing. Choosing an agent who actually knows the locations as well as he professes will pay dividends to you.
The number one thing to look for is emergency services. You never know when a pipe will burst or a toilet will overflow. It is not always during business hours, and you certainly cannot wait hours until a Local plumber is ready to come to your home in the morning. You need someone who will be responsive when you need fast help, which is why you should look for a company that provides emergency hours. You may have to pay an extra fee, but it is usually cheaper than having to pay for mold elimination down the road after letting standing water stay in your house for days.
Here's an example. Let's say you are a plumber. Will people put "plumber" into Google to try to find you? How about "plumbers"? How about "plumbing"? All of these are valid search terms, but they each reflect a different "conversation" in the mind of the searcher.
Water can do more that just get everything wet. It can destroy walls, foundations, structure, flooring, and many other aspects of your home. Minimizing the damage by knowing where the water valves are located, keeping more water from harming more of your home, and having a plumber you can trust to fix your plumbing problem right and for a reasonable is key. We all have to deal with plumbing problems. Be prepared.